Danni Patterson

She/Her/Hers

I am a Creative Media Strategist passionate about audience psychology, pop culture and transformation. My key areas of focus are:

Creating and/or reimagining audience strategies with a focus on both broad and niche cultural interests
Comms strategies that create cultural and contextual relevance
Leveraging the power of media to create social change
Inspiring and mentoring others

Recent Experience

2022-2023

McGarrah Jessee

Head of Engagement (Comms Planning)

Led and trained a team of 30
Developed new processes and products to increase cultural relevance among our brand partners

2021-2022

JP Morgan Chase

Executive Director of Channel Planning

Focused on creativity and inclusivity in media
Oversaw relationship between the firm and agency partners as well as laterally with Line of Business leads
Developed new process for the firm to increase and manage investment with diverse-owned media partners

2019-2021

Mindshare

Managing Director, Strategy

Stood up new Audience Strategy process bringing more accuracy in projections and depth of knowledge about target audiences
Strategy lead for first-ever all-virtual pitch won by Mindshare at the onset of the pandemic
Creativity & Innovation in Media lead across US and Global clients

2017-2019

Droga5

Director, Communications Strategy

Responsible for creation of data-driven Communications Frameworks
Ensured channel-based thinking as part of creative development process
Guided interdisciplinary IATs in development and execution of go-to-market plans

2013-2017

Mindshare

Live Marketer

First employee & co-founder of Mindshare’s Adaptive Marketing team
Developed playbook and credentials for this new practice to be used globally across Mindshare
Created adaptive marketing strategies for key clients & new business

Associate Director, Strategic Planning

Built communications strategies supporting Brand Building, Product Launch, Demand Generation & Brand Advocacy
Lead strategic planner on multiple award-winning campaigns
Strategic lead for Jaguar’s ongoing real time, adaptive marketing initiative (The Loop)

2010-2013

Universal McCann

Manager, Strategic Planning

Revamped digital strategy with 5x improvement in cost efficiency & lead volume
Lead innovations planning launching new platforms and first-to-market media sponsorships
Responsible for creating annual communications strategy and ongoing optimizations
Wrote campaign briefs and built audience archetypes to guide all media planning and buying

2006-2010

Publicis Health

Senior Media Planner, Digitas Health

Assistant Media Planner, Razorfish Health

Researched audience behavior and psychographics to inform cross-channel planning
Worked with analytics team to craft performance reports and campaign optimizations